BluePass • Pre-Seed SAFE

Book the ocean.
Fund its future.

BluePass is building a marine tourism marketplace where each booking is designed to align incentives across operators, creators, and conservation programs.

Raise target: US$500k pre-seed SAFE (company target). Use: product, onboarding, growth, and impact reporting.

Commission architecture: 17.5% total = 10% conservation, 2.5% creator referral, 5% platform.
Go-to-market wedge: East Indonesia marine operators + creator-led demand.
Positioning: lower fee than many OTAs (commonly 20–30%, varies by contract).
Trust rail: impact allocations intended to be trackable through partner reporting.

Traction & proof of demand

BluePass reports early operator participation and a clear unit-logic narrative built around lower platform fees and creator-led demand channels.

50operators engaged in East Indonesia (team-reported)
17.5%blended commission model
10%booking allocation earmarked for conservation
2.5%creator referral share per attributable booking

Market timing

Marine experiences are growing in visibility while trust in generic OTA discovery is fragmenting. Travelers increasingly seek authentic, impact-aware experiences, and operators seek channels with healthier economics.

BluePass is positioned at this intersection: discovery + booking + conservation signal in one transaction path.

Why now

1) Creator-led travel demand is mainstream.
2) Operators need margin relief.
3) Impact visibility is moving from “nice to have” to booking criteria.

All market assertions should be validated in diligence using third-party sources and partner documentation.

Product

For travelers

Curated marine operator inventory with a clear booking pathway and transparent allocation framing.

For operators

Demand channel with potentially lower take-rate than traditional OTA structures and tools for profile quality.

For creators

Attribution-linked revenue share model designed to align content performance with bookings.

Business model

Each booking uses a transparent fee stack intended to make economics legible for all parties.

10% conservation
2.5% creator
5% BluePass

Illustrative model from BluePass materials; exact implementation may vary by operator and payment flow.

Roadmap (next 12–18 months)

Q2–Q3

Expand operator onboarding quality controls and launch investor data room cadence.

Q3–Q4

Ship creator attribution tooling + conversion analytics dashboards.

Q4–Q1

Deepen regional inventory density and tighten repeat booking loops.

Q1+

Scale impact reporting layer with partner verification process.

Team & trust rails

Execution focus

Founder team is focused on a single category wedge before expansion: marine tourism in high-relevance regions.

Diligence readiness

Deck, model assumptions, and partner documentation available by request through investor inbox.

Compliance posture

This page is informational and not an offer of securities. Investment discussions proceed only through formal channels.

FAQ

How is this different from a standard OTA listing model?

BluePass frames a lower blended take-rate and earmarks a portion of each booking to conservation and creator incentives, rather than purely ad-led demand capture.

Are conservation outcomes independently verified?

The team’s stated direction is partner reporting and transparent allocation documentation. Investors should verify reporting standards during diligence.

What stage is the company at today?

Pre-seed stage with reported early operator traction and an active buildout of booking, attribution, and reporting workflows.

How do I access the full deck and model?

Email invest@bluepass.io with “Investor Access” in the subject line.

Interested in BluePass V2?

Request the deck, model assumptions, and upcoming raise timeline.

Informational page only. Not investment advice or public solicitation.

Request Investor Access